Category Archives: GameTap

The “Grimm” Logo

Behold it in all its glory:

Grimm Logo

The process for choosing a logo can be weird and painful. There’s conflicting opinions on the value of a product’s logo and packaging in general. Would “World of Warcraft” be any less successful if it shipped in a brown paper bag with “WoW” scribbled in crayon on the outside? Would Apple’s brand perception be what it is if its logo was anything more than simple Macintosh with a bite taken out of it? And who decides what’s best – art director, test audience, marketing guy?

While trying to decide what to do for the “Grimm” logo we had two prevailing (and conflicting) thoughts on direction. Option 1: Simplicity, ala a non-illustrated movie “logo” (basically a simple font treatment). OR Option 2: illustrated logo that “said something” about the product. No amount of argument could make these two camps see eye to eye. So we decided to put it to a vote.

Fifty logos were put on display and votes were taken. Ironically, the sample audience avoided both the overly simple and overly illustrated logo samples. They went for the logo you see, something I feel is “in the middle”.

I’ve always been a firm believer in the idea that “a horse designed by committee is a mule.” So maybe our logo is a mule, but I like it. It’s simple and it says something about the product.

(“Grimm” logo designed by our art director, Ken Wong.)

Mainstream Download #2

Just yesterday I posted a note regarding the reemergence of downloadable content – and the relationship of this to casual games. Today I read the following news on Gamasutra:

Telltale Gets $6 Million In Investments
Telltale Gets $6 Million In Investments Sam & Max developers Telltale Games have announced the closing of a six million dollar round of investments from Granite and IDG Ventures which it says will be used for new titles, new platforms, and ramped up staffing.

In a statement, Telltale said the funding would be used to “drive growth in existing and new episodic series, allowing the company to continue defining and refining new models for interactive entertainment and digital distribution.”

Awesome! Congratulations to Telltale on this news. So far they’ve come closer than anyone to proving the episodic model. It’ll be interesting to watch what they do next. (My advice: smaller games!) (Not that they asked for it.)