Marketing tells us we need objects in order to be better people, feel better about ourselves, and impress our peers. If not for marketing, every person in the world might exist on the same basic set of durable goods. Marketing tells us we aren’t enough, that more is needed to be “complete”. As such, purchasing is ultimately driven by fear. In-game the ability to visually register the material worth of a character is limited. How can I know the worth of your shoes upon immediate inspection?

Announcing “BaiJiu Racer” – An MMO-lite racing game concept with China as the core theme. The concept as been in focused development for the past three months here at Spicy Horse. Working with our Chinese publishing partner ICEE we’ve developed a solid Game Design Document, Technical Design Document, Art Bible, Visual Target Demo, and Development Plan. Now we’re looking for a Western Publishing Partner.