Category Archives: Mysterious

Facebook Puritans

With my latest Kickstarter for “Out of the Woods” I’ve had to invest significant time, creativity, and money into a large-scale Facebook ad campaign. Kickstarter campaigns live and die by their ability to attract eyeballs.

We began pre-campaign marketing on Facebook, Twitter, YouTube, and Instagram nearly two months before the Kickstarter launch. We grew the “Out of the Woods” Facebook page audience from 0 to 16,000 in that time, doubling our mailing list audience, and growing our other social channels similarly.

During the campaign, we’ve constantly run a series of Facebooks ads which feature artwork from the game and illustrated book. Among these images are illustrations from some of the most violent scenes in fairy tale lore – for example, the severed heads of the “the wives” from Bluebeard:

Facebook has accepted these advertisements and happily taken their fee for impressions and click-throughs. In the background, their advertising platform analyses ad performance and automatically promotes image/text/audience combinations which perform best.

Well-performing ads are good for everyone in the advertising equation – Facebook likes ads which engage and excite people while delivering a high CTR; advertisers like ads which maintain a high CTR and low CPI; while audiences like advertising which appeals to their interests and gives them an entertaining impression.

With all this going on I find it amusing when Facebook rejects an advertising image because a person (or automated review program) finds it offensive on the ground of being too sexually explicit. Even more amusing is when this happens in relation to an image which is relatively tame. This is a good case in point:

Game industry media have picked up on this story and found it similarly amusing. But there’s also a sad statement made when a platform like Facebook embraces violence and gore while rejecting the human form and any hint of sexuality. People often try to blame video game content for (mis)-shaping the minds of adolescents – but what of the near-constant barrage of messaging (or messaging by omission) presented in advertising?

I think Facebook has a fine system in place for automatically giving advertisers and audiences what they want. That system should be allowed to determine what works and what appeals. It’s not Facebook’s place to nanny us and filter the content we consume – any more than it’s their place to filter the news we read. Build a platform which caters to what people want to consume – and let the people decide!

Do you want to send a message to Facebook and tell them you’ll decide what sort of content you consume? Consider backing “Out of the Woods” and show your support for independent creativity and artistic expression of the human condition.

Hit this link to learn more —> “Out of the Woods” on Kickstarter

Red Butterfly Returns

Happy to announce the release of the 2nd edition of the Red Butterfly Vorpal Wallet.

Only 200 of these wallets have been produced. Grab yours before they flutter away forever.

The Vorpal Wallet is necessary kit for any adventure down the rabbit hole.

Hand constructed of fine quality leather embossed with Hatter’s signature mercury symbol. Each Vorpal Wallet comes with an autographed and number certificate of authenticity signed by “Alice” creator American McGee.

Dimensions: 9.5cm x 11cm

Search for Mysterious Models

You can be a Mysterious Model. Share your best modeling image via Instagram and you could win free Mysterious products and help promote our brand.

insta-model

How to Enter
1. Follow @americanmcgee on Instagram
2. Repost this image on your Instagram feed
3. Tag ONE of your modeling images with #mysteriousmodel

We’ll announce winners via @americanmcgee – Selected models will be provided with free Mysterious products to be featured in future Instagram posts.

#modelsearch #model #mysterious #americanmcgee #fashion #ink #cosplay #tattoo #contest #win #free #love #aliceinwonderland #instabest #goth

Vorpal Umbrella – Product Development Contest

Over at Mysterious we’re working on a line of new products. The first we’d like to introduce is the Vorpal Umbrella. The Vorpal Umbrella features an alchemy pattern interior print, skull head handle, and black cloth exterior. The umbrella mechanism is automatic – open and close with a single button press.

interior_handle

You can sign up to be notified when the Vorpal Umbrella goes on sale by visiting the Mysterious Store.

You can also enter to win a FREE Vorpal Umbrella by simply writing to tell us what you like about its design. Is there anything you’d like to see changed or added? Write a brief outline of your thoughts in the comments and you may win a free Vorpal Umbrella!

Free Alice Print & Mysterious Sale

Off with their, er… Prices!

Fetch the executioner! The Queen of Hearts demands price chops at Mysterious. All “red” items are on sale! And each “red” item ordered comes with a FREE “Queensland Gate” autographed collector print.

gate-image

Collector prints measure 61cm x 46cm, are printed on heavy stock archival paper, individually signed by American McGee, and are limited edition.

“Queensland Gate” prints are available, for free, with the purchase of any “red” wallet, bag, or purse listed below through the end of September, 2016. One poster per “red” item purchased (purchase two items, get two posters, etc).

Offer is good with the Red Hood Bag, Red Hood Purse, and the…