I study cultural history in the Unversity of Turku in Finland and I'm currently writing my master's thesis about moral panics concerning digital gaming culture. I remember that back when American McGee's Alice was released there was some discussion about the violent themes in the game. I paid attention to the way Computer Gaming World magazine edited their ads. I recall they slightly tidied up the content of the ad by removing the word "hell" from a poem appearing in the ad. Also, as far as I know the box cover art was altered for the European version so that the knife was removed from Alice's hand. I also recall the way Alice's design changed from the first concept to the final version. The dress was changed from black to blue, the inverted cross was changed into a horshoe talisman etc.
I would be very curious to know whether these changes were made because of some particular feedback during the development process.
How was the game received in general? Was there any moral panic in the air concerning the content of the game? Were there any pr problems or incidents because of the game's gothic undertone?
I thought I'd bring up my questions here because I couldn't find any related articles by googling or browsing the limited material available to me.
American McGee's Alice is only one of the games I've paid attention to in my research. I enjoyed the game very much myself and I'm looking forward to the Alice movie.