Tag: baijiu racer

  • An Argument for Ugly Characters

    Marketing tells us we need objects in order to be better people, feel better about ourselves, and impress our peers. If not for marketing, every person in the world might exist on the same basic set of durable goods. Marketing tells us we aren’t enough, that more is needed to be “complete”. As such, purchasing…

  • Traffic Bump

    Last week we tried something new in pitching a game concept in a public forum, via my blog. The motivation was simple: Reach as many potential publishers and end-users as possible without having to leave my office in Shanghai. I wasn’t sure what to expect in terms of reaction, but I have to say any…

  • BaiJiu Racer Concept Announcement

    Announcing “BaiJiu Racer” – An MMO-lite racing game concept with China as the core theme. The concept as been in focused development for the past three months here at Spicy Horse. Working with our Chinese publishing partner ICEE we’ve developed a solid Game Design Document, Technical Design Document, Art Bible, Visual Target Demo, and Development…