Tag Archives: free to play

Spicy Horse Gallops in a New Direction

Really Spicy Horse

Christian Nutt over at Gamasutra covered the initial announcement of Spicy Horse Games’ new business and development direction. From the article:

Today, the Shanghai-based studio Spicy Horse, which has completed work on Alice 2 for EA, is announcing that it has secured $3 million in investment from Singapore and Shanghai-based Vickers Venture Partners.

The company, from this point forward, will focus on developing 3D social, online games for a global audience. Spicy Horse is working on its first post-Alice 2 project alongside PopCap’s Shanghai studio — a 3D online version of one of the casual titan’s games, to be launched initially in the Asia/Pacific region.

There’s a tremendous amount of excitement around these studio these days. We’ve just finished “Alice: Madness Returns”, which has turned out beautifully and marks a historic occasion in game development, the first-ever AAA console game developed entirely in China. Having finished with Alice, we’re returning to our roots, online games (like “American McGee’s Grimm“, on which we founded the studio). Best yet, we’re joined in this adventure by two great partners, PopCap (who’ve given us a really cool development deal) and Vickers Capital Group (who’ve given us a really cool investment deal).

Going forward the focus is going to Free to Play, Online, Multi-player games built using high quality 3D assets and distributed via mobile platforms and F2P operating partners world-wide. This strategy effectively combines two things Spicy has proven it’s great at – casual online games (Grimm) and AAA console games (Alice). My belief is that this combination will be the next big wave in the casual online space. Where audiences have had their fun with great 2D Facebook games, the market demands evolution, and we hope we’ve got the secret formula.

Over the coming weeks and months we expect to announce more details about a range of exciting projects, including the collaboration with PopCap. For the “Alice” fans, we’ve got some twisted fairy tales being adapted into F2P format – very dark stuff. And the creative minds at the studio are also stretching out, building a diverse offering of IPs which we hope will capture audiences around the world.

Stay tuned here and via our other media feeds like Facebook and Twitter for more info.