Play anywhere on anything against everyone using a single persistent account. With all the gaming devices we’re surrounded by and ubiquitous network access connecting them all together it’s surprising how no game has yet to achieve this goal.

“Made to Stick: Why Some Ideas Survive and Others Die” by Chip and Dan Heath is a look into the “stickiness” of ideas and how this impacts product design, marketing and consumer behavior. It contains a wealth of ideas that are directly applicable to the design, monetization and community aspects …

Religion Explained” by Pascal Boyer explores the psychology of belief systems and reveals how the nature of religion is linked to the structure of the brain (as with the design and stickiness of everything else humans create and consume). Boyer posits that religion is a result of our need to explain the constant background processing happening in our brains. If we understood those background processes and why they lead to concepts like religion we might hijack them to create stable, religion-like societies and behaviors in and around our online social games.

Announcing “BaiJiu Racer” – An MMO-lite racing game concept with China as the core theme. The concept as been in focused development for the past three months here at Spicy Horse. Working with our Chinese publishing partner ICEE we’ve developed a solid Game Design Document, Technical Design Document, Art Bible, Visual Target Demo, and Development Plan. Now we’re looking for a Western Publishing Partner.