Tag Archives: sustainability

Giving Up Is How You Win

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Danger in Plain Sight

Another interesting opinion piece by Thomas Friedman over at the NY Times. As with many of his recent articles, Friedman is once again covering the topic of sustainability and transition – how we survive our multiple current crisis (environmental, resource, financial, social, political, etc) and move to a new phase (as painlessly as possible, one would hope). But the reality is, it’s not going to be painless… here’s an excerpt from the article (which is itself a letter from a guy named Mark Mykleby):

“I’d like to join in on the blame game that has come to define our national approach to the ongoing environmental disaster in the Gulf of Mexico. This isn’t BP’s or Transocean’s fault. It’s not the government’s fault. It’s my fault. I’m the one to blame and I’m sorry. It’s my fault because I haven’t digested the world’s in-your-face hints that maybe I ought to think about the future and change the unsustainable way I live my life. If the geopolitical, economic, and technological shifts of the 1990s didn’t do it; if the terrorist attacks of Sept. 11 didn’t do it; if the current economic crisis didn’t do it; perhaps this oil spill will be the catalyst for me, as a citizen, to wean myself off of my petroleum-based lifestyle. ‘Citizen’ is the key word. It’s what we do as individuals that count. For those on the left, government regulation will not solve this problem. Government’s role should be to create an environment of opportunity that taps into the innovation and entrepreneurialism that define us as Americans. For those on the right, if you want less government and taxes, then decide what you’ll give up and what you’ll contribute. Here’s the bottom line: If we want to end our oil addiction, we, as citizens, need to pony up: bike to work, plant a garden, do something. So again, the oil spill is my fault. I’m sorry. I haven’t done my part. Now I have to convince my wife to give up her S.U.V. Mark Mykleby.”

Mark has it 100% right. There’s no one to blame for where the world is today except you and me. We, the 6.69 billion polluters, consumers, spenders, influencers and voters – of which only a insignificant fraction of are politicians. By our actions we decide daily where our world is going. And unfortunately, we continue to decide poorly. Most of us are unable to think beyond our immediate boundaries (walls, people, needs) – and even those that do aren’t able to do enough to counteract the forceful disregard so many others have for the impact of their decisions on the world we all share.

Sometimes makes me think Karl Stromberg, antagonist in the James Bond film “The Spy Who Loved Me” had it right. He’d given up on mankind’s ability to save itself – and intended to blow up the world so that it could be reset. Hugo Drax (another Bond villain) and Captain Nemo (20,000 Leagues Under the Sea) also had similar ideas. I wonder what those characters would say about where we are now.

Ironically, we don’t need James Bond super-villains to accomplish such nefarious goals. We’ll get there on our own – through continued bad decision making and unchecked consumption. James Bond can’t stop a planet full of villains. Can you?

Wind Power to Blow Strongly

From Shanghai Daily: Wind power to blow strongly

CHINA is expected to increase its total offshore wind-power capacity from 5,000 megawatts in 2015 to 30,000MW by 2020, a senior official at a hydropower institute said.

“Shanghai as well as Jiangsu, Zhejiang, Shandong and Fujian provinces have already submitted their offshore wind-power blueprints. Their combined off-shore wind power capacity could reach 22,800 megawatts by 2020,” said Wang Minghao, vice president of Hydropower Planning Research Institute, who spoke at the Offshore Wind China Conference yesterday.

Read more on Shanghai Daily.

Every time I read a story like this about energy in China it gives me a little bit of hope. While the world reels from oil-related catastrophes (see Gulf of Mexico, Nigeria, Singapore) China continues to push aggressively towards meaningful renewable energy goals:

China is aggressively expanding its renewable energy consumption to reduce reliance on polluting fuels like coal and oil, and plans to increase the proportion of renewable energy to 15 percent of the country’s overall energy mix.

That, combined with Chinese consumer/manufacture awareness of energy efficiency and resource scarcity, means China could become a beacon for sustainability – that is if they aren’t pushed to consume the world first.

Video Games can Save the World

Many Worlds

Many Worlds

Dean Takahashi has reported on a contest being run at Linden Lab (makers of Second Life), “We can argue about whether virtual worlds are a waste of time or great entertainment. But the folks at Linden Lab, which runs Second Life, clearly believe that virtual worlds can improve our lives in the real world. The company announced today that it’s holding a contest where it will pay $10,000 to whoever creates a project in Second Life that most improves daily life beyond the virtual world.”

The idea that games could be used to improve life in the real world is of great interest to me. Primarily because I think the real world is in very real danger. Over population, air/water/food pollution, dwindling resources, global warming, and the “last hours of ancient sunlight” are ever increasing threats combining to ensure that life as we now know it on planet earth is an unsustainable concept. It’s not that some thing (singular) has to change. Everything we understand to define “modern life” must change.

The question is: Can you give up all your modern day entitlements? If that guy can drive a Hummer, why can’t you? If that girl can jet off to Lisbon, why not you? He can have a 5000sq/ft house in which he lives alone! Where’s yours?! Without that watch/bag/car/house/dog/TV/travel/etc/etc YOUR LIFE IS UNFULFILLED AND INCOMPLETE!! Ahg! What to do!?!?

Our problem is marketing and advertising. From the moment we’re born we’re told we’re “not enough” without the latest and greatest . All fine and good until the “me, mine, more” culture runs headlong into a few billion too many “me”. There simply isn’t enough stuff in this world to make all the other stuff in this world that we’re constantly being reminded we must have in order to be complete.

I heard not long ago that at present consumption and growth rates, in order to sustain China’s booming economy and development, we would need another planet in about 50 years. Does that frighten you? It should. China is just one of several 1 billion+ person nations currently transforming from 3rd world to 2nd or 1st world.

As Maryann Bird sums it up in this article from “Share the World’s Resources”:
In short, we need to think and debate – as individuals and as communities — about how to achieve more with less, wherever we live. In the developed world, do we really need to fly so much? Do we need a car, or multiple cars? (And how should vehicles be powered?) Do we need more than one house, or to use so much household energy and water? Do we need bottled water, and its plastic bottles? What about our lifetime worth of electronic gadgets and appliances (dramatically represented by artist Paul Bonomini’s “WEEE Man”, now a permanent part of Britain’s Eden Project)? Do we need more furniture, more clothes, more food and flowers flown to us from thousands of kilometres away? Should we have large families, adding to the consuming, demanding masses?

She makes a point, but do YOU honestly think everyone on the planet is suddenly going to stop wanting more? Sure, a few of us are getting on board. We live conservatively, ride bikes to work, and recycle what we can. But we all know – it isn’t enough. For every person who’s discovering they can live with less, there are hundreds who are struggling to “make it” just so they can have MORE.

And this brings me to my point: The world is doomed unless we can give those who want more exactly that. The trick is to do it in a way that satisfies their needs without further taxing our limited world resources. And that’s where we need another world. More to the point, many “other worlds” – game worlds!

Thankfully, we don’t have to wait for NASA to figure out how to get us to Mars and terraform the planet. Games are already taking us there, and other fantastic places. Second Life and other online worlds like it offer the chance to have that 2nd or 3rd house, be transported to that far-away (both geographically and temporally) places, and attain all the wealth, power, and booty one could ever wish for.

To see what’s happening here in China gives me some hope that games might actually save the day. Here, few have the options afforded those in the West. They long ago realized that struggling to attain riches, fame, and power in the real world was in itself unrealistic. There are simply too many other people competing for too few resources. Think about it this way: There’s 1 girl for every 1.2 guys in China. Talk about limited resources.

What to do? Go online of course! All over China people spend their days inside “wang ba” (Internet Cafes), chatting online, socializing, and playing MMOs. They escape from the hopeless reality outside into the world online. Many of them monetize their time by gold farming and other virtual means. And guess what? It works!

Game makers have been perfecting the concept of “Virtual Worlds” for decades now. Soon, the virtual world will be all but indistinguishable from the real thing. In some respects it will be better – and in a very important respect it will be hugely superior: When you build, market, or buy something in the virtual world you’re buying bits and bytes. The impact on real world resources is insignificant.

So, if you ask me, game technology can save the world. And those parts of the world that most need it – the places where development is outstripping resources – it’s already happening.

If I were to enter the above-mentioned contest, I’d submit the following:

A universal avatar/ID assigned at birth and used throughout life for all interactions online. This would link into an all-encompassing Uber-Portal that connects together all past, present, and future online experiences. Some day I’d hope to “walk” from my office, into “Universe of Warcraft”, then into the “iTunes VR Store”, all on my stroll “home”. When finished, I’d unplug my implant/take off my goggles, and already be at my real home. As would everyone else.

We have the tech, we have the need, what’s required now are the connections and the spaces.