a friend sent me this link regarding burger king starting a campaign with activision where they give you a portable game device with your meal. could this be the first step towards retailer/advertiser funded original game content? i hope so. the alternate financing and distribution that setups like this could afford the industry might help to ease the original-content-free monopoly interactive publishers currently have over the industry.
already i’ve heard that the games given away are crap. when will burger king and others realize they could produce high-quality interactive games inside their existing television advertising budget and create dual content (games and animated commercials) that actually drives original branding/ip?? thank you, drive through please.