Gamasutra – Double Fusion, Vykarian Partner For 3D Ads
In-game advertising firm Double Fusion has announced that it has entered into a partnership with 3D art production firm Vykarian to make available 3D advertisements to Double Fusion’s clients. This agreement and associated technology will allow marketers to place actual products or other 3D models (like storefronts or celebrity avatars) as part of in-game advertising campaigns.
I strongly believe that advertiser funded game content has the potential to radically improve the way that video games are funded, developed, and distributed. Bottom line for consumers: more and better games for less money. Combine Double Fusion’s industry changing disruptive technology with Vykarian’s large-scale China outsourcing, and you get huge potential for positive change.