Blog Posts


  • Adventures in Biz Dev

    Dear Insane Children,  Biz Dev is one of the constant processes that happen in the background on an almost daily basis – emails, phone calls, quick messages, strategy chats, spreadsheet building, document editing… that isn’t very interesting to record, share, or talk about. But it is critical to our success – because all the amazing…


  • Jabberwock [REDACTED]

    Dear Insane Children,  We hosted an excellent Live Stream over on my Twitch Channel yesterday.  Not subscribed to my Twitch Channel?! Sign up here:  www.twitch.tv/americanmcgee  And if you missed the Live Stream when it was live… don’t worry! You can watch it over on my YouTube Channel via THIS LINK.  Lots of great art, design,…


  • Thy Judgement Cometh

    Dear Insane Children,  Work on writing and illustrating the narrative outline for Alice: Asylum continues – with the team fully engaged on a large number of art tasks we’re pulling from the game story. The idea is to present a Design Bible – something like an illustrated novel – that you can read through from…


  • Dear Insane Child, welcome to the Asylum!

    (Note: This post is for promotional purposes and we want to give a HUGE thank-you to all current Patrons) This is your one-stop destination for ALL things Alice: Asylum and other projects too such as Pirate Jam, Mysterious and Oz: Adventures. We hope you will join us and the rest of The Insane Children in The Asylum and…


  • We’re On The Road To…

    Dear Insane Children, As I continue to write through the narrative outline for Alice: Asylum, I’ve come to a point where the main scenes that define the 1st, 2nd, and 3rd Act are written (or outlined and ready to be written)… but where there’s room to explore the Series of Adventures that define Alice’s path…


  • Ye Olde Toy Shoppe

    Dear Insane Children,  I forgot to post THE LINK to last week’s Twitch Livestream (which is recorded and uploaded to YouTube)… so, if you missed the Halloween Special (and me dressed as Joe Exotic), hit that link and go enjoy the madness.  Pro Tip: Dressing as Joe Exotic improves Madness Returns play skills by 93%. …


  • Welcome to the BBQ

    Dear Insane Children, A Warm and Happy Halloween, Insane Children, from the Liddell family. And a spooky reminder that IT’S YOUR FAULT! It’s Halloween morning here in Shanghai and Lucky is dressed as Captain Cute. Lulu’s wearing her favorite beggar outfit. And I’m still having flashbacks to life as Tiger King. Yee haw. Thanks to…


  • The Lucky 5 (Oct)

    Dear Insane Children Oof !!Font Lord here and I left this one a bit late, it’ll almost be time to do November’s Lucky 5 soon.It’s been a busy ole month due to rabbits and calendars. Still, I’m here now, let’s do this    🙂 As you know, this is a monthly thing where Google’s RNG feature…


  • Hard to Grapple Whip It

    Dear Insane Children, Welcome to another session of “Let’s finalize a weapon design!” brought to you by “American got up at 4:30 AM for a phone call that doesn’t actually happen until tomorrow morning.” A product of Doh! Co. (TM) In our last episode, we saw how Alice will acquire two weapons from the Boss…


  • Devil In A Box

    Dear Insane Children,  It’s the week of Halloween! YAYAYAYA!!! The best week of the year!  And what better way to kick off this week than with an exploration of themes and styles for the re-imagined Jack Bomb weapon in Alice: Asylum? The team is working through a variety of ideas led by Alex’s concepts for…