Crytek in China?

I read on the Game Daily News this morning:
Developer Crytek , the studio behind Crysis and the CryEngine middleware, sent word today that they will be showing CryEngine 2 in China for the first time, at this year’s ChinaJoy gaming convention in Shanghai, which runs from July 17 -19.

Sounds like selling bikinis to Eskimos. Might work in 50 years when global warming has turned the arctic circle into the new Bahamas. But today?

Their managing director mentioned the growth of the market and said they’d like to capitalize on it. Of course. But what they seem to be ignoring is the fact that most Chinese gamers are located in 2nd and 3rd tier cities – playing on machines in Internet Cafes – and are lucky to have anything above an nVidia 6800 graphics card. How exactly is the world’s most advanced 3D game engine going to work in that environment?

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