Marketing tells us we need objects in order to be better people, feel better about ourselves, and impress our peers. If not for marketing, every person in the world might exist on the same basic set of durable goods. Marketing tells us we arenâ€™t enough, that more is needed to be â€œcompleteâ€. As such, purchasing is ultimately driven by fear. In-game the ability to visually register the material worth of a character is limited. How can I know the worth of your shoes upon immediate inspection?