Recently Ken Wong and I were invited to work on a series of wine labels for new wine company Vins Gagliardi. Company founder Pete Gagliardi wanted to introduce the dark simplicity of our twisted fairy tale concepts to a new arena. This has been one of the more interesting and fun applications of our work. The result of our collaboration has been reported on media blog “brand new”:
brand new: Packaging = media
Apple gets it. Innocent gets it. But few brands utilize their most abundant and free form of media – their packaging. Here’s some good examples of labels from a new wine company (admittedly run by a friend) that give the brand a very different, interesting feel.
And the labels themselves can be seen here: