“Advertising prepares to make its biggest push yet into the video game world.”
this article from cnn/money.com talks about the “/pizza” functionality being added to everquest2 online that allows players to order a pizza from within the game.
advertising is making more inroads into gaming… writer chris morris mentions eventually being able to browse in-game retail locations that offer goods and services in the real world. talk of dynamic ads, updating music content, and advertiser funded exclusive content is on the rise. personally, i see all of this as the next step in the evolution of game production. it will help the industry work on smaller games and with alternate distribution models which will mean rapid innovation. this should mean more work for more teams, more content for users, and a normalization of game content towards the mainstream.
looking at the evolution of mediums, i think this could be compared to cycles similar to those film&television have gone through. currently we’re locked into what is essentially a monopoly state owned by electronic arts. activision and other companies taking a serious interest in advertiser funded gaming must see this as the light at the end of the tunnel, the crest of the next big wave.
for some all of this “advertiser + gaming” talk sounds scary… but think about the alternative. when was the last time electronic arts put out an original game title?