Legal Notice Electronic Arts require us to display regarding Alice: Asylum and our efforts towards this project: The Design Bible v1.0 PDF Document, the Patreon, and the Alice: Asylum project are not affiliated with or endorsed by Electronic Arts (EA).

Hello to our Insane Children, Patreon Supporters, and fans of American McGee’s Alice worldwide.

The culmination of our team’s efforts on the first pre-production phase of Alice: Asylum, (Alice’s potential third video game adventure) is now contained within the completed Alice: Asylum Design Bible PDF, V1.0 released FOR FREE as of the 14th of February, 2023 (US TIME).

Happy Valentine’s Day! <3

Download the (270mb) Design Bible V1.0 PDF file via this link:

https://bit.ly/asylumdesignbible

We are also extremely pleased to announce a potential development partner for Alice: Asylum:  Virtuos Games

Before we talk about the Design Bible, (I hope you’re already downloading it!) there is so much we can talk about regarding our early discussions with the Virtuos Team.

American summed it up nicely on a recent call;

“We simply could not ask for a better AAA development team to build this game if this all goes ahead.”

The team at Virtuos have provided a development budget, schedule and pitch outline, for developing Alice: Asylum, based on the content contained within the Design Bible.

But it is important to note that all proposed terms of collaboration are based on early discussions with Virtuos and remain ‘subject to contract’ – what’s presented here is a sneak peek at the very early stages of the process required to get a new Alice game into development. All very much Work in Progress!

From talking with the Virtuos Team, we feel they are excited, capable and willing to make Alice: Asylum.

Virtuos also share our desire to stay true to Alice’s core.

They understand what makes the series so special.

The potential overlapping creative process, (of creative direction supplied via Mysterious Studios, and technical game wizardry performed via Virtuos), sounds exactly like how we want to do this.

We’ll keep you posted as Virtuos’ involvement takes shape, alongside the ongoing work our current team is undertaking with Virtuos later this year. More on that later in this post.

Alice: Asylum’s Funding Situation Explained:

Alice: Asylum requires approximately 50 million USD to secure a full development budget.

This estimated projection is not accounting for marketing, or additional licensing and miscellaneous costs to fully release and publish the game.

The Alice video game IP (intellectual property) rights are owned by Electronic Arts.

We are the only team of creatives in the world, actively investing our time, resource and skills towards making a new Alice 3 game a reality.

The result of the first phase of our work towards achieving that goal is the Alice: Asylum Design Bible.

So, what is the Design Bible?

The Design Bible document is a sales tool, created by American McGee and a small team of artists, designers and writers, to encourage official greenlighting of the development of a new AAA Alice 3 video game, by key stakeholders at Electronic Arts (EA).

The document was also created to;

1. Tantalise and excite potential financiers into funding the project.
2. Allow developers a scope of work insight to build the actual game concept in-engine.
3. Give Alice’s fans worldwide a chance to participate in the creation of and enjoy her potential third adventure, in digital book format, for free.

As of right now, we’ve achieved two of these things.

Securing Alice’s financial backing and funding remains.

Why create a Design Bible, and not a game?

Electronic Arts first approached American in 2018, to discuss creating materials for a potential Alice 3 game concept.

American and his team were explicitly barred from booting up a game engine, due to legal requirements and generating potential conflicts of interest surrounding the Alice game IP.

Another route needed to be taken. That spawned the Design Bible idea.

So, who are we, and what have we achieved?

Rather than go down the legally blocked “create-a-game” route, the pre-production team instead decided to focus on the following;

1. Creating high-quality concept art,
2. Establishing the core game design concepts & ethos,
3. Writing a satisfying narrative & story resolution for Alice 3.

And present this all in a Design Bible Document.

This DB document has been shared publicly as “Work In Progress” iterations.

But now, the freshly completed v1.0 Design Bible contains all the initial art, story and game design concepts we’ve created during pre-production.

(And some secret extras at the end. Shhhh.)

All this has taken shape with open, transparent public sharing of milestones achieved via Patreon. Alice’s fans have also actively provided input towards design discussions via “Crowd Design,” helping us understand what the community believes is best for Asylum.

To date, the Alice: Asylum Pre-Production Design, Art, Writing and Community Management team is:

American McGee

Alex Crowley

Omri Koresh

Joey Zeng

Norman Felchle

Adam Narozanski

Dario Marzadori

Gareth Keenan

Jennifer Dawe

Martin Berridge

In seeking funding and development opportunities, the work the pre-production team has created has already sat at the desks of; Amazon, Netflix, Tencent and Netease.

These are the largest entertainment businesses in the world.

Virtuos sits among these ranks as one of the largest videogame outsourcing production houses in the world.

And now Virtuos wants to help us make this game.

Right now, we’re looking good, and we’ve made real progress.

With the completion of the first pass of the Design Bible, we hope you can see the vision and potential in the Alice: Asylum game concept.

It’s fascinating to think about what a small team of independent freelancers have achieved by banding and working together.

Please join us in thanking the pre-production team for their tremendous work toward making Alice a reality.

We have put in everything we have to reach this stage, but we’re not done yet.

So, what now? And what’s next?

A closing note from Alex:

We’ve been focussing so much on creating the DB, and working hard to make it as special as possible.

We hope the work, love and effort we’ve all put into Asylum speaks for itself.

Right now, we’d love it if you simply download the Design Bible, and read it.

Share it with your friends!

Review it on your streams!

Enjoy the art. Enjoy the story.

Make some positive noise for Alice: Asylum in the online space, and hope the powers that be hear us.

When American and I sat down to create the DB concept, we wanted to catch that feeling of riding home in the back seat as a kid, deep-diving into reading a new game manual before you could boot it up, and play it at home.

Something that you’d happily bring to the dinner table, or read under torchlight in bed when you weren’t playing.

We wanted to create a little magic for you.
And, we aimed to give the Alice series the respect and care it deserves.

I hope you feel we’ve achieved that.

Looking immediately ahead, the team and I will likely have a few weeks off to catch our breath before diving back into the Alice project.

For the rest of 2023, (or until we secure funding or get a flat-out refusal to proceed) we plan to ensure our future design work lines up with assisting Virtuos with their potential future development work if we are greenlit.

If we secure funding and are greenlit tomorrow, production on Alice 3 would not start until early 2024 at the earliest.

Next up on our to-do list, I understand that we will burrow down on design specifics in-game.

We will translate our concept art and design work directly into assisting Virtuos in potentially building Alice 3 from the ground up.

Level structure. Puzzles. Traps. Full encounter mapping. Pacing.

Overall creative direction to make this all work.

We’ve already done a lot of that, but there is more we can do.

Anything we can create, explore and approve now in tandem with the other facets of the game design, will benefit the development process of creating the asset-rich Wonderland we envision for Asylum.

American, the pre-production team and I will assess, confirm and share our exact course of action once all the specific pieces in play are lined up.

We hope you’ll stay with us, as we continue our journey.

Additional work we undertake henceforth may equal a V1.1 or V2.0 Design Bible, but, we’ll share as we go.

A closing note from American:

I am truly humbled by the support we’ve received from our Insane Children (Patrons) over on Patreon. And I’m in awe of the creative expression this team and our community have poured into the Design Bible.

Thank you, to our team and to our supporters. It’s been incredible.

Thank you for allowing us the chance to make this game come to life for you.

We could not have got Alice this far without your support, and we will continue the good fight until we arrive at a result.

We will stay the course.

Please let us know what you think of the Design Bible v1.0 and the Virtuos pitch where we can see your comments.

We made all of this for you.

Take care of yourselves, and each other out there!

Much love,

Alex Crowley + American McGee + The Asylum Pre-production Team

February 14th, 2023

Hi everyone, 
Alex here with what I believe will be our last big update on the Alice: Asylum Design Bible before we pull the trigger on it for a public release in the coming weeks.

This will come alongside what I expect is some big news we can finally share with you.

But before we do, we’ll need permission to share it in the public space.

Stay tuned. And fingers crossed.

1) Design Bible version 1.0 Updates – Final Stretch:
Concerning the Design Bible, American and I had a close to 2-hour zoom call this morning reviewing the entire document over screen share.

We discussed locking the last pieces into place and what needs to be done to get it over the line. That’s what I’m working on now. We’re almost there.

After that, it’ll be onto proofreading an expected 406+ page document.
That’s 203 double-page spreads. No small task.

Our initial projections were 250+ pages, at approx ~125 spreads.
So… there’s a bit more to review and double-check.

The sheer amount of work, story, art, and design that has gone into this project over the years is incredible. And we’ve tried to catch it all in the Design Bible format.

In our next release on Patreon for the DB, there will be no blank spots.
All narrative. All current game design outlines. All current pitch material.
And some special extras at the end.

There is still room for detailed design specifics and knuckling down on the rest of the game design this year, and that will be our focus with our potential development partner after the DB v1.0 is released.

All of this will be happening alongside seeking funding. On which there is movement. 

The art team is currently working on promotional material for the launch, and I will soon be too.

In the meantime, before I jump back into it, here are some DB updates;

2) Health Pickups (Final Design – For now)

I’ve recently completed the near-final version of the health pickups for Asylum.

From our crowd-design discussions, we felt the right spot to land was a fresh take on the Meta Essence pickups from AMA (2000). We’re also using roses from AMR (2011) as “armor” and 1-hit shields, in Asylum, so we’re balancing the best of both worlds from both games here.

We’ll land here for now unless a better solution comes along.

This artwork was made by me combining meta-essence artwork by Omri, and bottle artwork by Joey to form some new item designs.

Speaking of items;

Here’s a freshly completed new page from the DB.

3) Resources & Items (Final Designs & Lineup – For now)

We’ll let the item work speak for itself, but the approach is to balance the old and new in ways that complement the modern gameplay approach and ethos of Alice: Asylum.

The gameplay concept for adapting the runes/symbols that appear on Alice’s dresses have been established in the Design Bible. Some classics making a return, as well as new faces and twists on the oldies.
Let us know if you feel this is the right mix.

4) Alice’s Dress Runes (Passive Buffs & Modifier Concepts)

12x Runes to uncover and collect.

12x Unique Abilities to mix & match to play your way.

We expect some tweaks, adjustments, and balancing in potential development, but for now, this is where we’re landing initially for the concept.

A sneak peek at the system and some of the abilities that could be at your disposal;

Besides unlocking the new abilities, what is the incentive for collecting all 12 runes you may ask?

A pretty big incentive.

5) Alice’s BFG9000 • The Astral Gateway (Secret Unlockable Weapon)

In rewarding the core gameplay ethos of “Curiosity & Discovery” collecting all hidden 12x runes will unlock a secret room-clearing super weapon.

Which is detailed below;

Something akin to the Jabberwock’s Eye Staff from AMA (2000), but with more versatility and danger. The weapon is an application in the arcane alchemy that ties in closely with Alice’s Wonderland.

I wish I may, I wish I might, burn you all in searing light.

6) A Full Inventory Screen (All of the pieces are coming together…)

And lastly, here is a full inventory screen in the Design Bible.

Shown for the first time with everything in its right place.

This sums up exactly where we are right now on this project.

This is right before we leap into the fray for the unknown ahead.

We’re as well equipped as we’re going to be.

Wish us luck as we try to secure that elusive Alice funding.

The work continues.

Launch material and new pitches/corporate documents to come.

And some very exciting news is incoming once we’re ready to share.

American’s words on our call this morning…
“Once we announce this, there’s no turning back.”

We’ll keep you all in the loop as things happen.

MUCH more to come very soon.

Thank you as always for your continued support of this project.

YOU have helped us get Alice this far.

-Alex

Dear Insane Children,

Font Lord here with the results of the poll for the next set of 6 art prints.

Once again, some shocks here as to what did make it and what didn’t.
Very surprised at how low “Hatter Defeated” scored.  I really liked that one  ?
But there’s got to be winners and losers.

So, here we go…

As you can see in the header image for this post, we have Queen Reveal.
This will be the next print for January Patrons charged in February.

And here are the following prints.

February Patrons charged in March
Alice Meets Lizzy

March Patrons charged in April
Cannot Help

April Patrons charged in May
Castle In The Sky

May Patrons charged in June
Cheshire Grim

June Patrons charged in July
Currently Unnamed…

Well there you go…
The Patrons have spoken.

Sorry if your favorite didn’t make it in there.
We may pop some of the other ‘close ones’ in as a choice for the second half of 2023?   🙂

Big hugs from a rather chilly 3 degrees Shanghai

– Cheers

Dear Insane Children, 

Just a quick update (by way of Alex) to show off some of the Design Bible pages he’s working on these days. These are all related to WEAPONS! And we all love weapons, right? 

Woo! That’s a LOT of weapons. Boatloads. Awesome stuff, Alex! 

From Shanghai with Weapons, 

-American

Dear Insane Children, 

This is the start of the Next Phase of our effort to get “Alice: Asylum” funded and into development. 

This is “The Pitching Phase.” And above is the first email of 2023 sent out to the first on a list of potential investors and publishers. We’ll send people on that list the “Alice: Asylum” Design Bible and the Development Plan (a PDF put together by a major game developer – which contains a schedule, budget, team, etc). 

Speaking of the Development Plan… in the next few weeks, I expect we’ll share with you the name of that developer and some details about their team, experience, and vision for making “Alice: Asylum” a reality. They are a major component of the pitch. 

And I am *super excited* to have them on board with us. 

Do or Die 

I’ve said a few times recently that 2023 is the “do or die” year for Asylum. What I mean by that is this: 

With your help, we’ve put together a pitch for Asylum that I believe is the most beautiful Design Bible ever created. And we used that Design Bible to create a Development Plan (schedule/budget) with an established and respected game developer. 

We now have a full pitch – the materials needed to show potential publishers and investors the vision and plan to get a new game made. 

And we’ll take that pitch to anyone who will hear it. Game publishers, VCs, technology companies, etc. And we’ll do our best to get this project funded and into development. 

$42,000,000

That’s the total budget we’ve estimated for the development of “Alice: Asylum.” And development will take ~3 Years with an estimated start date of January 2024 (that’s a year from now). So… if we succeed in securing funding, 2027 is the year in which development would be complete and the new “Alice” game would be launched. (I’ll share more details on this at the same time we reveal the developer we’re working with). 

But that’s a big goal. And who knows? 

Maybe we’ll land that deal this year. I’ll do everything I can to make it happen!

Or maybe it’s too much… too big? 

The next 12 months will tell. 

And this is Day 1. 

From Shanghai with Excitement, 

-American

Dear Insane Children,

Font Lord here once again with the hardest question you get asked twice a year, “What prints will we have as the next Patreon rewards?”

Please cast your eyeballs further down to the NINETEEN choices we have and let us know what are your top 6.
(We have no way to limit your vote count, so please behave and only do 6)

Also you can see we do not have names for some of the prints.  
Got any good ideas for names?  Pop them down in the comments and we’ll take a look   

Also also yes I know that I and R are the same but different.  Please note that ‘should’ both of them get into the top 6, we will only be using one of them.

Once again, some absolutely stunning choices here, and thank God for polls as there’s no way I could narrow it down.

The winners will be announced later in the week.

GO GO GO!!

A) CANNOT HELP

B) PEACEFUL

C) THE ICE WAND

D) ESCAPE

E) MONSTER

F) ALICE MEETS LIZZY

G) CHESHIRE GRIM

H) THE DUTCHESS’ CHILDREN

I) XXXXX

J) ALICE IN CHAOS

K) RADCLIFFE’S OTHERLAND

L) XXXXXX

M) EXECUTIONER FIGHT

N) XXXXXXX

O) HATTER DEFEATED

P) LOOK WITHIN YOU

Q) QUEEN REVEAL

R) XXXXXX

S) CASTLE IN THE SKY