Tag Archives: publishers

OZombie

News Flash: Things Cost Money

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I read an excerpt from an upcoming interview with Strategy Informer on the topic of our OZombie Kickstarter Campaign. Apparently, in view of what’s happening with Double Fine, my honest suggestion that Spicy Horse might seek additional funding above and beyond what’s raised on Kickstarter, is a bad thing. There’s enough attention on this topic that this excerpt from the larger interview was published prior to the main article… here’s a bit of it:

While $950,000 may seem like a lot of money, but it’s not a massive amount when it comes to making games. Spicy Horse have recently started a Kickstarter for the Oz-set game titled OZombie and eyebrows have been raised at the scope versus the goal price.

We spoke with lead designer American McGee and he suggested that the price would only be to start the game and fund a few chapters. After that they would need to get further funding, including the possibility of publishing deals which might upset a few backers.

Just want to say to all the press, public and others who are gnashing their fangs at Kickstarter, Double Fine and anyone they think look “fishy,” you can’t have it both ways. You can’t complain about big publishers and their bad business models – highlighting all the times they’ve pushed overpriced, buggy, unfinished product onto the shelves in hopes of a quick buck. Then when an indie developer lays bare their business model and struggles, crucify them for taking risks and being honest. In both cases the hyperbole is through the roof and completely unproductive.

“Kickstarter is done!” “Consoles are dead!” “Always Online is the devil child of DRM!” “Get the pitchforks and burn Microsoft!” “She’s a witch!” “Early Access is a scam!” “Publishers are evil!” “F2P is evil!” “Mobile phones are Lucifer’s gaming device!” “Game developer are the devil!” “Moar COD!” “Sequels! Kill them with fire!” On and on and on… these chants of rage make it so no one can do anything right. Any attempt at honesty or innovation is met with derision and contempt. Even the slightest mistake must be repaid by public lynching or Hara-Kiri.

What’s going on here? Why are we so bent on finding enemies and destroying them? What’s happened to civility and constructive debate? Could it be true… all this video-game playing HAS had a significant psychological impact on us all? Are we unable to go through a day without seeing a bag of MacDonald’s as a power-up and misquoted game developer as a demon from hell who must be beheaded with a shotgun and cast into a lake of lava? Why are gamers becoming so antagonistic, combative and resistant to constructive engagement? Have all those hours spent destroying and killing rotted our brains and turned us into robotic griefers?

Note to the online kill squads:

Developers aren’t your enemies. They’re just people, like you, trying to make a living doing what they love. Publishers aren’t the spawn of Satan. They’re just corporations trying to compete with other corporations for your wallet, soul and first born. Accept these things and the world around you. Not everything should be answered with criticism, negativity and buckshot to the face.

The games you play cost HUGE amounts of money to develop and market. Productions are insanely complex, which means there are many places where they can breakdown or fail. Outcomes aren’t predictable, so that money to fund these things is nearly impossible to come by. Simply put, this shit is hard.

Things are going to go sideways and sometimes horribly wrong. Instead of wanting to murder someone when they level with you about these facts, embrace them. The choice is yours – support transparency, honesty and constructive involvement… or don’t complain when the industry shrugs and shifts back to a model dominated by monolithic, uncaring publishers.

Asides

Used Games = End of Gaming Industry

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Used Game Sales

Rising Used Game Sales

Another in a long line of articles on the subject of second-hand or used games over at PC World. This time blog author Matt Peckham opines:

To hear some publishers tell it, used game sales are the devil’s work, and we–meaning us consumers–the devil’s henchmen.

We’re buying too many used games, you see, and in our patient thrift, we’re destroying the very thing we’re supposed to love.

Not the games themselves, mind you–first-class game development is flourishing with or without the World of Warcraft’s and Call of Duty’s–but, if we buy the corporate line, the ability of game publishers to reap increasingly massive revenues.

Read the full article HERE.

Nothing new, really. Industry reports indicate used game sales are cutting into new game sales. Publishers and developers feel the pinch. Consumers and retailers don’t see the problem. The economy gets some punching bag action. And finally, it’s suggested the “model” might be changing – moving towards more DLC and online content.

And what of online content? In China, where piracy is ubiquitous, there is virtually NO piracy or second hand sale of domestic game product. But then, there are no physical game good here – everything is online. What box product does exist comes from outside – Western games pirated and copied ad nauseum. Chinese gamers LOVE Western games – but what little money they pay for them will never reach the publishers or developers who made them. How different is this from second hand sales, BTW?

China’s game operators know how to run their businesses. They’ve built a model which disallows competition from developers, pirates, retailers or consumers. It’s a closed-loop system enforced by government regulation and licensing. And I guarantee you Western publishers would have adopted the model in a heartbeat if they could have.

Ideal models regulated by Communist edict aside, what’s stopping Western publishers from evolving? Simple: They’re too invested in the protected market model competitively evolved over the previous two decades. The one in which their ability to spend ridiculous sums of money on development, marketing and distribution guarantees they’re the only “legitimate” publishing organizations around. It’s only with the advent of “disruptors” like publisher-independent development organizations (see Valve), innovative hardware technologies (see Nintendo), and online distribution platforms (see Facebook, iPhone, Steam) that the old model is challenged.

The old guard, AAA publishers are backed into a corner. If they’ve not yet secured their online strategy then it’s likely too late. Dependency on a retail model that even the retailers admit is broken is, this late in the game, is a ticket to ride the way of the dinosaurs.

But then, that’s what we’re talking about here, isn’t it? Dinosaurs. And the little mammals nipping at their remains. It’s evolution in action. Should we feel bad about nature taking its course? Look at Asia to see the future – where the mice have evolved into men and are taking over the world. Deride the current model, poke at the dying beasts, and imagine what tomorrow will bring. A better world?

In all of this, never forget dear consumer, it’s YOU these beasts are feeding on. Nom nom.